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\u3000\u3000\u76f4\u64ad\u5e26\u8d27\u7684\u6d6a\u6f6e\u4ece2019\u5e74\u5f00\u59cb\u4e0d\u65ad\u88ab\u653e\u5927\uff0c\u5927\u91cf\u4e3b\u64ad\u3001\u7ebf\u4e0a\u5546\u94fa\u5e97\u4e3b\u7b49\u7535\u5546\u4ece\u4e1a\u8005\u8fdb\u5165\u76f4\u64ad\u5e26\u8d27\u9886\u57df\u3002<\/p>\n\n\n\n

\u3000\u30002019\u5e74\uff0c\u6dd8\u5b9d\u76f4\u64ad\u5df2\u79ef\u7d2f4\u4ebf\u7528\u6237\uff0c\u5168\u5e74GMV\u7a81\u78342000\u4ebf\u5143\uff0c\u5176\u4e2d\u53cc\u5341\u4e00\u5f53\u5929\u76f4\u64adGMV\u7a81\u7834200\u4ebf\u5143\uff0c177\u4f4d\u4e3b\u64ad\u5e74\u5ea6GMV\u7834\u4ebf!<\/p>\n\n\n\n

\u3000\u3000\u5feb\u624b\u76f4\u64ad\u5546\u5bb6\u8d85200\u4e07\u5bb6\uff0c\u5e73\u53f0\u6d3b\u8dc3\u7535\u5546\u7528\u6237\u6570\u8d851\u4ebf\u4eba\u3002<\/p>\n\n\n\n

\u3000\u3000\u7f57\u6c38\u6d69\u6296\u97f3\u76f4\u64ad\u9996\u79c03\u5c0f\u65f6\u5e26\u8d271.1\u4ebf\u5143\uff0c\u7d2f\u8ba1\u89c2\u770b\u4eba\u65704875.4\u4e07<\/strong> \uff0c\u5168\u573a\u5171\u6536\u83b7\u97f3\u6d6a3632.6\u4e07<\/strong> \uff0c\u6298\u5408\u4eba\u6c11\u5e01360\u4f59\u4e07\u3002<\/p>\n\n\n\n

\u3000\u3000\u4f46\u662f\uff0c\u5bf9\u4e8e\u65b0\u624b\u6765\u8bf4\uff0c\u5982\u4f55\u624d\u80fd\u505a\u597d\u76f4\u64ad\u5e26\u8d27\u786e\u5b9e\u4e00\u5934\u96fe\u6c34\u3002<\/p>\n\n\n\n

\u3000\u3000\u4e0b\u9762\u8fd9\u7bc7\u6587\u7ae0\u5c31\u4e3a\u5927\u5bb6\u603b\u7ed3\u51fa\u201c\u81f4\u80dc\u76f4\u64ad\u5e26\u8d27\u7684\u5341\u4e2a\u91cd\u8981\u6cd5\u5219\u201d\u3002\u4e3a\u51c6\u5907\u8fdb\u5165\u548c\u521a\u8fdb\u5165\u76f4\u64ad\u5e26\u8d27\u9886\u57df\u7684\u73a9\u5bb6\u4eec\u6307\u70b9\u8ff7\u6d25\u3002<\/p>\n\n\n\n

\u3000\u30001<\/strong><\/p>\n\n\n\n

\u3000\u3000\u76f4\u64ad\u5e26\u8d27\u7684\u786c\u4ef6\u6761\u4ef6<\/strong><\/p>\n\n\n\n

\u3000\u3000\u4eba\u8bbe\u3001\u5e73\u53f0\u3001\u7c89\u4e1d\u3001\u4e13\u4e1a\u5ea6\u3001\u56e2\u961f\u4e00\u4e2a\u90fd\u4e0d\u80fd\u5c11<\/strong><\/p>\n\n\n\n

\u3000\u3000\u6cd5\u5219\u4e00\uff1a\u9c9c\u660e\u4eba\u8bbe<\/strong><\/p>\n\n\n\n

\u3000\u3000\u9c9c\u660e\u7684\u4eba\u8bbe\u662f\u81f4\u80dc\u76f4\u64ad\u5e26\u8d27\u7684\u5148\u53d1\u6761\u4ef6<\/strong><\/p>\n\n\n\n

\u3000\u3000\u76f4\u64ad\u5e26\u8d27\u4e3b\u64ad\u7684\u4eba\u8bbe\u5bf9\u4e8e\u5176\u7c89\u4e1d\u7684\u6784\u5efa\uff0c\u4ef7\u503c\u89c2\u8f93\u51fa\u90fd\u6709\u5f88\u6df1\u8fdc\u7684\u5f71\u54cd\u3002<\/p>\n\n\n\n

\u3000\u3000\u5934\u90e8\u5e26\u8d27\u4e3b\u64ad\u90fd\u6709\u5341\u5206\u9c9c\u660e\u7684\u4eba\u8bbe\u7279\u70b9\uff0c\u5982\u201c\u53e3\u7ea2\u4e00\u54e5\u201d\u674e\u4f73\u7426\uff0c\u201c\u519c\u6c11\u7684\u513f\u5b50\u201d\u8f9b\u6709\u5fd7\u7b49\uff0c\u56e0\u6b64\u8981\u60f3\u6210\u4e3a\u4e00\u540d\u4f18\u79c0\u7684\u76f4\u64ad\u5e26\u8d27\u4e3b\u64ad\uff0c\u4eba\u8bbe\u4e00\u5b9a\u8981\u7279\u70b9\u9c9c\u660e\u3002\"\"<\/p>\n\n\n\n

\u3000\u3000\u6cd5\u5219\u4e8c\uff1a\u4f9d\u6258\u5e73\u53f0<\/strong><\/p>\n\n\n\n

\u3000\u3000\u627e\u5230\u4e0e\u81ea\u8eab\u5339\u914d\u7684\u76f4\u64ad\u5e73\u53f0\u81f3\u5173\u91cd\u8981<\/strong><\/p>\n\n\n\n

\u3000\u3000\u5404\u76f4\u64ad\u5e26\u8d27\u5e73\u53f0\u90fd\u6709\u4e0d\u540c\u7684\u7279\u70b9\uff0c\u5bf9\u4e8e\u4e3b\u64ad\u6765\u8bf4\u627e\u5230\u6700\u9002\u5408\u81ea\u5df1\u7684\u5e73\u53f0\u5c31\u79bb\u6210\u529f\u66f4\u8fd1\u4e00\u6b65\u3002\u6dd8\u5b9d\u3001\u4eac\u4e1c\u8fd9\u6837\u7535\u5546\u5e73\u53f0\uff0c\u7531\u4e8e\u662f\u5929\u7136\u7684\u4ea4\u6613\u573a\u666f\uff0c\u56e0\u6b64\u66f4\u9002\u5408\u54c1\u724c\u5546\u5bb6\u548c\u5e26\u8d27\u4e3b\u64ad\u5165\u9a7b\u3002<\/p>\n\n\n\n

\u3000\u3000\u5feb\u624b\u3001\u6296\u97f3\u3001\u5c0f\u7ea2\u4e66\u5219\u5bf9\u4e8e\u4e3b\u64ad\u7684\u5185\u5bb9\u8f93\u51fa\u8981\u6c42\u66f4\u9ad8\uff0c\u66f4\u9002\u5408\u5177\u5907\u8f83\u5f3a\u5185\u5bb9\u521b\u4f5c\u80fd\u529b\u7684KOL\u3001KOC\u7b49\u5165\u9a7b\u3002\"\"<\/p>\n\n\n\n

\u3000\u3000\u6cd5\u5219\u4e09\uff1a\u7c89\u4e1d\u79ef\u7d2f<\/strong><\/p>\n\n\n\n

\u3000\u3000\u5177\u5907\u4e00\u5b9a\u6570\u91cf\u7684\u7c89\u4e1d\u57fa\u7840\uff0c\u6709\u5229\u4e8e\u5feb\u901f\u5b8c\u6210\u51b7\u542f\u52a8<\/strong><\/p>\n\n\n\n

\u3000\u3000\u5728\u76f4\u64ad\u5e26\u8d27\u524d\uff0c\u4e3b\u64ad\u80fd\u591f\u5728\u5404\u793e\u4ea4\u5e73\u53f0\u79ef\u7d2f\u4e00\u5b9a\u6570\u91cf\u7684\u7c89\u4e1d\uff0c\u90a3\u4e48\u5bf9\u4e8e\u4e3b\u64ad\u5728\u5f00\u59cb\u76f4\u64ad\u5e26\u8d27\u65f6\uff0c\u8fd9\u4e9b\u7c89\u4e1d\u5c06\u52a9\u4e3b\u64ad\u5feb\u901f\u5b8c\u6210\u51b7\u542f\u52a8\u3002<\/p>\n\n\n\n

\u3000\u3000\u5982\u8001\u7f57\u5728\u7ebf\u4e0a\u7ebf\u4e0b\u90fd\u6709\u5927\u91cf\u7684\u5fe0\u5b9e\u62e5\u8db8\uff0c\u5176\u5f00\u901a\u6296\u97f3\u8d26\u53f73\u5c0f\u65f6\u7c89\u4e1d\u91cf\u5373\u7834\u767e\u4e07\u3002\"\"<\/p>\n\n\n\n

\u3000\u3000\u6cd5\u5219\u56db\uff1a\u4e13\u4e1a\u8fc7\u786c<\/strong><\/p>\n\n\n\n

\u3000\u3000\u4e3b\u64ad\u5e26\u8d27\u7684\u4e13\u4e1a\u80fd\u529b\u5c24\u4e3a\u91cd\u8981\uff0c\u80fd\u8bb2\u6bb5\u5b50\u7684\u4e3b\u64ad\u672a\u5fc5\u80fd\u5e26\u8d27<\/strong><\/p>\n\n\n\n

\u3000\u3000\u4e3b\u64ad\u5e26\u8d27\u7684\u4e13\u4e1a\u80fd\u529b\u662f\u5176\u5728\u76f4\u64ad\u5e26\u8d27\u8fc7\u7a0b\u4e2d\u80fd\u5426\u5438\u5f15\u7c89\u4e1d\u8d2d\u4e70\u7684\u5173\u952e\u56e0\u7d20\u4e4b\u4e00\u3002<\/p>\n\n\n\n

\u3000\u3000\u4e13\u4e1a\u80fd\u529b\u4e3b\u8981\u4f53\u73b0\u5728\u662f\u5426\u80fd\u5c06\u4ea7\u54c1\u5356\u70b9\u6e05\u6670\u7684\u4f20\u9012\u7ed9\u7c89\u4e1d\uff0c\u4ee5\u53ca\u4e3b\u64ad\u662f\u5426\u4e86\u89e3\u81ea\u5df1\u7c89\u4e1d\u7684\u8d2d\u7269\u5fc3\u7406\u3002<\/p>\n\n\n\n

\u3000\u3000\u6b64\u5916\uff0c\u4e3b\u64ad\u5728\u884c\u4e1a\u5185\u7684\u79ef\u7d2f\u548c\u5b66\u4e60\u80fd\u529b\u4e5f\u5341\u5206\u91cd\u8981\u3002<\/p>\n\n\n\n

\u3000\u3000\u4f8b\u5982\u6dd8\u5b9d\u76f4\u64ad\u5e26\u8d27\u4e00\u59d0\u8587\u5a05\u7684\u4e13\u4e1a\u79ef\u7d2f\uff0c\u4e00\u65b9\u9762\u662f\u6765\u81ea\u65e9\u671f\u7ecf\u8425\u7ebf\u4e0b\u670d\u88c5\u5e97\u548c\u6dd8\u5b9d\u5e97\u7684\u7ecf\u9a8c\uff0c\u53e6\u4e00\u65b9\u9762\u5219\u662f\u5176\u6bcf\u5929\u575a\u6301\u5bf9\u6240\u6709\u5c06\u76f4\u64ad\u5546\u54c1\u7684\u719f\u6089\u548c\u5b66\u4e60\u3002\"\"<\/p>\n\n\n\n

\u3000\u3000\u6cd5\u5219\u4e94\uff1a\u9ad8\u80fd\u56e2\u961f<\/strong><\/p>\n\n\n\n

\u3000\u3000\u80cc\u540e\u5f3a\u5927\u7684\u56e2\u961f\u662f\u76f4\u64ad\u5e26\u8d27\u505a\u5927\u505a\u5f3a\u7684\u5fc5\u5907<\/strong><\/p>\n\n\n\n

\u3000\u3000\u76f4\u64ad\u5e26\u8d27\u56e2\u961f\u662f\u4e3b\u64ad\u505a\u5927\u505a\u5f3a\u7684\u4fdd\u969c\u3002\u5bf9\u4e8e\u56e2\u961f\u6765\u8bf4\uff0c\u6700\u91cd\u8981\u7684\u51e0\u70b9\u80fd\u529b\u5305\u62ec\uff1a\u9009\u54c1\u80fd\u529b\u3001\u62db\u5546\u80fd\u529b\u3001\u4f9b\u5e94\u94fe\u80fd\u529b\u3001\u7ba1\u63a7\u80fd\u529b\u548c\u5ba2\u670d\u56e2\u961f\u80fd\u529b\u3002<\/p>\n\n\n\n

\u3000\u3000\u8fd9\u4e9b\u80fd\u529b\u5bf9\u4e8e\u4e00\u4e2a\u4f18\u79c0\u7684\u7535\u5546\u5e26\u8d27\u56e2\u961f\u6765\u8bf4\u7f3a\u4e00\u4e0d\u53ef\u3002\"\"<\/p>\n\n\n\n

\u3000\u3000
2<\/strong><\/p>\n\n\n\n

\u3000\u3000\u76f4\u64ad\u5e26\u8d27\u7684\u5fc5\u4f1a\u201c\u73a9\u6cd5\u201d<\/strong><\/p>\n\n\n\n

\u3000\u3000\u8bed\u8a00\u7279\u8272\u3001\u7c89\u4e1d\u4e92\u52a8\u3001\u5408\u4f5c\u589e\u6d41\u3001\u793e\u4ea4\u5708\u7c89\u3001\u4e3b\u64ad\u4f20\u627f\uff0c<\/strong><\/p>\n\n\n\n

\u3000\u3000\u60a8\u638c\u63e1\u4e86\u51e0\u4e2a\uff1f<\/strong><\/p>\n\n\n\n

\u3000\u3000\u6cd5\u5219\u516d\uff1a\u8bdd\u201c\u98ce\u201d\u72ec\u7279\uff0c<\/strong> \u5e26\u52a8\u8282\u594f<\/strong><\/p>\n\n\n\n

\u3000\u3000\u4e3b\u64ad\u9700\u5177\u5907\u201c\u6807\u7b7e\u5316\u201d\u7684\u8bed\u8a00\u98ce\u683c<\/strong><\/p>\n\n\n\n

\u3000\u3000\u4e3b\u64ad\u201c\u6807\u7b7e\u5316\u201d\u7684\u8bed\u8a00\u98ce\u683c\u4e5f\u662f\u4e3b\u64ad\u6210\u540d\u7684\u52a0\u5206\u9879\uff0c\u674e\u4f73\u7426\u80fd\u57282019\u5e74\u6709\u8d85\u9ad8\u7684\u4eba\u6c14\uff0c\u5176\u201c\u6807\u7b7e\u5316\u201d\u7684\u8bed\u8a00\u98ce\u683c\u4e5f\u6709\u4e0d\u5c0f\u7684\u52a9\u529b\uff0c\u201cOMG\u3001\u6240\u6709\u5973\u751f\u3001\u4e70\u5b83\u201d\u7b49\u53e3\u5934\u7985\u6210\u4e86\u5438\u5f15\u7c89\u4e1d\u4e0d\u65ad\u4e70\u5165\u5546\u54c1\u7684\u201c\u5492\u8bed\u201d\u3002\"\"<\/p>\n\n\n\n

\u3000\u3000\u6cd5\u5219\u4e03\uff1a\u9ad8\u9891\u4e92\u52a8\uff0c<\/strong> \u7231\u7c89\u5ba0\u7c89<\/strong><\/p>\n\n\n\n

\u3000\u3000\u4e3b\u64ad\u4e0e\u7c89\u4e1d\u9ad8\u9891\u4e92\u52a8\uff0c\u6709\u52a9\u4e8e\u4fdd\u6301\u7c89\u4e1d\u6301\u4e45\u7c98\u6027<\/strong><\/p>\n\n\n\n

\u3000\u3000\u76f4\u64ad\u573a\u666f\u5341\u5206\u5229\u4e8e\u4e3b\u64ad\u4e0e\u7c89\u4e1d\u95f4\u7684\u4e92\u52a8\u3002\u901a\u8fc7\u4e92\u52a8\uff0c\u7c89\u4e1d\u5bf9\u5546\u54c1\u7684\u95ee\u9898\u53ef\u4ee5\u5f97\u5230\u53ca\u65f6\u7684\u89e3\u7b54\uff0c\u4e3b\u64ad\u4e5f\u53ef\u4ee5\u901a\u8fc7\u7c89\u4e1d\u7684\u60f3\u6cd5\u6307\u5bfc\u540e\u671f\u9009\u54c1\u3002<\/p>\n\n\n\n

\u3000\u3000\u5728\u4e92\u52a8\u8fc7\u7a0b\u4e2d\u4e5f\u8981\u638c\u63e1\u65b9\u6cd5\uff0c\u5982\u5546\u54c1\u62bd\u5956\uff0c\u8bd5\u7528\u3001\u8bd5\u5403\u7684\u4f53\u9a8c\u5f0f\u4e92\u52a8\u5f80\u5f80\u66f4\u80fd\u62c9\u8fd1\u4e3b\u64ad\u4e0e\u7c89\u4e1d\u4e4b\u95f4\u7684\u8ddd\u79bb\uff0c\u4e3a\u76f4\u64ad\u5e26\u8d27\u805a\u62e2\u4eba\u6c14\u3002\"\"<\/p>\n\n\n\n

\u3000\u3000\u6cd5\u5219\u516b\uff1a\u5408\u4f5c\u589e\u6d41\uff0c<\/strong> \u660e\u661f\u52a9\u64ad<\/strong><\/p>\n\n\n\n

\u3000\u3000\u4e3b\u64ad\u8981\u5e38\u4e0e\u5176\u4ed6KOL\u3001\u660e\u661f\u5408\u4f5c\u589e\u6d41<\/strong><\/p>\n\n\n\n

\u3000\u3000\u5728\u6296\u97f3\u3001\u5feb\u624b\u5e73\u53f0\u4e2d\uff0c\u5e26\u8d27\u4e3b\u64ad\u901a\u8fc7\u4e0e\u5176\u4ed6KOL\u8fde\u9ea6\uff0c\u53ef\u4ee5\u5feb\u901f\u9ad8\u6548\u7684\u5c06KOL\u7684\u5927\u91cf\u7c89\u4e1d\u5f15\u6d41\u7ed9\u5e26\u8d27\u4e3b\u64ad\u3002<\/p>\n\n\n\n

\u3000\u3000\u53e6\u5916\u4e5f\u53ef\u4ee5\u901a\u8fc7\u4e24\u4e2a\u4e3b\u64ad\u8fde\u9ea6PK\u7684\u65b9\u5f0f\uff0c\u8fc5\u901f\u63d0\u5347\u53cc\u65b9\u76f4\u64ad\u95f4\u7684\u4eba\u6c14\uff0c\u4e5f\u80fd\u8fdb\u4e00\u6b65\u5e26\u52a8\u7c89\u4e1d\u7684\u6d88\u8d39\u3002<\/p>\n\n\n\n

\u3000\u3000\u9080\u8bf7\u660e\u661f\u8fdb\u76f4\u64ad\u95f4\u901a\u5e38\u4e5f\u662f\u6709\u5f71\u54cd\u529b\u7684\u5927\u4e3b\u64ad\u7ecf\u5e38\u91c7\u7528\u7684\u4e00\u79cd\u65b9\u5f0f\u3002<\/p>\n\n\n\n

\u3000\u3000\u660e\u661f\u7684\u5230\u6765\u53ef\u4ee5\u8fdb\u4e00\u6b65\u4e3a\u5927\u4e3b\u64ad\u589e\u52a0\u7c89\u4e1d\u91cf\uff0c\u5e76\u4e14\u901a\u8fc7\u660e\u661f\u3001\u4e3b\u64ad\u7684\u5171\u540c\u5ba3\u4f20\u5feb\u901f\u63d0\u5347\u4e3b\u64ad\u7684\u5f71\u54cd\u529b\u3002\u4e3b\u64ad\u4e5f\u4e3a\u660e\u661f\u4ee3\u8a00\u7684\u5546\u54c1\u8fdb\u884c\u4e86\u63a8\u5e7f\u548c\u9500\u552e\uff0c\u5b9e\u73b0\u53cc\u65b9\u7684\u5171\u8d62\u3002\"\"<\/p>\n\n\n\n

\u3000\u3000\u6cd5\u5219\u4e5d\uff1a\u6df1\u8015\u793e\u4ea4\uff0c<\/strong> \u5708\u7c89\u79c1\u57df<\/strong><\/p>\n\n\n\n

\u3000\u3000\u4e3b\u64ad\u9700\u8981\u5728\u591a\u5e73\u53f0\u201c\u5708\u7c89\u201d\uff0c\u6301\u7eed\u63d0\u5347\u5f71\u54cd\u529b<\/strong><\/p>\n\n\n\n

\u3000\u3000\u4e3b\u64ad\u901a\u8fc7\u5728\u5404\u4e2a\u793e\u4ea4\u5e73\u53f0\u53d1\u5e03\u79cd\u8349\u548c\u76f4\u64ad\u9884\u544a\u7b49\u76f8\u5173\u5185\u5bb9\uff0c\u4e00\u65b9\u9762\u589e\u52a0\u4e86\u5728\u5e73\u53f0\u4e0a\u7684\u7c89\u4e1d\u91cf\uff0c\u53e6\u4e00\u65b9\u9762\u53ef\u4ee5\u6709\u6548\u4e3a\u76f4\u64ad\u95f4\u8fdb\u884c\u5f15\u6d41\uff0c\u63d0\u5347\u76f4\u64ad\u95f4\u7684\u70ed\u5ea6\u3002<\/p>\n\n\n\n

\u3000\u3000\u6b64\u5916\uff0c\u5934\u90e8\u4e3b\u64ad\u901a\u8fc7\u4e0a\u5fae\u535a\u70ed\u641c\uff0c\u5438\u5f15\u79ef\u6512\u4eba\u6c14\uff0c\u5927\u5e45\u63d0\u5347\u4e3b\u64ad\u5f71\u54cd\u529b\uff0c\u5b9e\u73b0\u7834\u5708\u3002\"\"<\/p>\n\n\n\n

\u3000\u3000\u6cd5\u5219\u5341\uff1a\u4e3b\u64ad\u4f20\u627f\uff0c<\/strong> \u6d41\u91cf\u590d\u5229<\/strong><\/p>\n\n\n\n

\u3000\u3000\u57f9\u517b\u65b0\u4e3b\u64ad\uff0c\u5f62\u6210\u4e3b\u64ad\u54c1\u724c\u201c\u8fde\u9501\u5e97\u201d<\/strong><\/p>\n\n\n\n

\u3000\u3000\u5bf9\u4e8e\u5934\u90e8\u4e3b\u64ad\u6765\u8bf4\uff0c\u5229\u7528\u597d\u81ea\u5df1\u7684\u7c89\u4e1d\u8d44\u6e90\u548c\u56e2\u961f\u4f18\u52bf\uff0c\u901a\u8fc7\u201c\u5e2e\u4f20\u5e26\u201d\u57f9\u517b\u4e3b\u64ad\u5e26\u8d27\u5bb6\u65cf\u3002<\/p>\n\n\n\n

\u3000\u3000\u4e4b\u540e\uff0c\u5229\u7528\u58ee\u5927\u7684\u5bb6\u65cf\u5f0f\u4e3b\u64ad\u56e2\u961f\u805a\u96c6\u7c89\u4e1d\u6548\u5e94\uff0c\u662f\u5e26\u8d27\u4ef7\u503c\u6301\u7eed\u589e\u957f\u7684\u4fdd\u969c\u3002\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

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